"The Hell of the North" was how a journalist, sent to inspect the route just after the First World War, described the terrain on which the Paris-Roubaix was to be raced in 1919.
And it's from this definition that HOTN ("Hell of the North") takes its name.
A young Italian brand that aims to "rethink" the items that usually accompany cyclists, designing them from the cyclist's point of view.
The HEM collection backpack was born from this idea—a 35-liter pack that holds more than one surprise for those looking for the perfect solution for race day.
Inside, the backpack can hold 3 organizers: one for your race kit, one for your change of clothes, and a third (super handy) insulated one (which can hold 2 water bottles).
The backpack is completely waterproof and can hold your helmet inside, or, if needed, on the upper exterior thanks to a practical locking system.
You'll find 5 pockets between the front and sides, plus a pocket on the back for your laptop.
And if that's not enough, the final touch (as you can see in the photo): a shoe compartment at the bottom.
Available in 3 colors (yellow, grey, and full black), everything you need for a race, in a single backpack. Genius.
We'll be hearing more about this new Italian brand soon. In the meantime, if you're curious to check out this gem we've talked about, stop by our Borgaro store.
